Social Media Marketing

Boosting your brand's reach and engagement

Boosting your brand's reach and engagement
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Marketing Servicesbreadcrumb separatorSocial Media Marketing

Social media Marketing

Driving Traffic Online

Boost sales

Boost sales

Competitive advantage

Competitive advantage

Enhanced engagement

Enhanced engagement

Expert support

Expert support

Lead generation

Lead generation

Increased awareness

Increased awareness

Our Social Media Marketing services

Our Social Media Marketing services
  • Strategic planning: Providing statistics and demographic information to assist in building social media strategies
  • Content development: Producing and continually updating great content, designed to entertain, fascinate and meet SEO objectives for demonstrating social engagement, thus driving target traffic to the client website
  • Creative design: Producing infographic designs, animations, images and unique video productions to enhance brand awareness and business reputation
  • Social media monitoring: Tracking social media for comments, reviews and openings to join relevant conversations with B2B and consumer targets
  • Community building: Joining existing communities and creating new groups of business targets and industry interests on relevant social media channels
  • Social profile management: Handling the updating and engagement opportunities of corporate and company spokespeople’s social network profiles
  • Reporting and analysis: Supplying regular information and analysis on all information relating to the client’s social media strategy, including data on followers and progress with engagement and other objectives

What is Social Media Marketing?

Producing excellent and focused content

Producing excellent and focused content

Social media marketing is invaluable for driving traffic online, cultivating an engaged audience and creating brand awareness. It not only requires producing excellent and focused content, but also involves keeping up with current issues, national trends and local activity specific to the client’s business.

There are multiple social media channels which offer opportunities for engagement with differing B2B and B2C target audiences. It is important to focus on the network or networks offering the kind of outlook and opportunities for the corporate values and presentation of content most suitable for the business concerned. Once chosen, each channel must be used regularly and skilfully to build brand awareness and user engagement.

These are some of the key aspects that need to be taken into account when creating an effective social networking strategy. In the ever changing online environment, the need for specified targeting is becoming more important than ever. Effectively analysing the behaviour of different demographics, allows us to penetrate the right audiences and generate successful campaigns for our clients.

Our team has extensive expertise in a number of marketing disciplines, allowing us to manage social media accounts for clients and adapting content and tactics for their individual needs.

Why choose BBI Brandboost?

Why choose BBI Brandboost?
 

At BBI Brandboost, creative meets technical and experience meets innovation. Combining the specialised knowledge of our operations team with the talents of our creative people, gives us the ability to produce the most innovative campaigns and technical designs you could imagine.

Every business has a story to tell, and communicating your message across social media involves targeting and tailoring your content to your audience in a way that is coherent and engaging.

We have a great deal of experience in social media marketing because we have tried and tested different approaches over time. For instance we are adept at integrating PPC social media ads, and targeted posts into creative and engaging campaigns.

There are a wide range of strategies that can be adopted and we have the in-house experience and talent to deliver them across widely differing industry sectors. Utilising our range of online tools, we are able manage social media accounts successfully to reach specific audiences organically, through boosted posts and targeted campaigns.

Bringing in marketing and communications strategies onto social media networks in such a way engages the specific audiences for those channels. Social media can also be used as part of a wider communications strategy, handling issues ranging from promotional events to crisis management.

Our social media management skills can be utilised to develop options for social engagement tailored to suit a wide range of budgets and business requirements.

Social media strategies

Each social media network attracts audiences for different reasons and requires different social media marketing strategies. Twitter, Facebook, LinkedIn groups, blogs and other channels each have an SEO value, but this will vary depending on the business and its target markets.

Communication through social media marketing once started needs to be regular and designed to stimulate engagement, which in turn has a positive effect on SEO as well as building a loyal following. One key piece of advice is that it is generally better to focus on a preferred channel or channels rather than spread your message too thinly!

BBI recommends:

  1. Be selective about which social media channels best suit your business
  2. Evolve campaigns and tactics that create proactive, targeted and positive engagement
  3. Avoid the temptation (however attractive it may be and simple it is to measure) of playing the numbers game with social media followers!

Communication strategies need to consider a range of factors such as SEO, inbound marketing, content marketing, PR and social networking for business. This needs the kind of teamwork and strategic thinking that BBI Brandboost can offer your business to fulfil your social media marketing objectives.

What social media platforms do you specialise in?

We possess extensive experience across all major social media platforms, including Facebook, Instagram, Twitter & LinkedIn. We understand the unique nuances and best practices for each platform, ensuring your brand's message is delivered effectively to the right audience.

However, we recognise that every business is unique. We are more than happy to delve into niche or industry-specific platforms that might be more relevant to your target market. Whether it's Pinterest for a visually-driven brand or a specialised forum for a B2B company, we'll ensure your social media presence is where your customers are.

We firmly believe that data-driven insights are crucial for successful social media marketing. That's why we work closely with you to establish key performance indicators (KPIs) that align with your overarching business objectives. These might encompass metrics like reach, impressions, engagement (likes, comments, shares), website traffic, lead generation, conversions, and more.

We don't just collect data; we interpret it. We provide regular reports and insights that go beyond numbers, offering a clear understanding of how our social media efforts are contributing to your bottom line. We'll highlight successes, identify areas for improvement, and adapt our strategies to ensure continuous growth.

Absolutely! Our team of skilled content creators thrives on crafting captivating content that resonates with your audience and drives action. We'll develop a mix of eye-catching graphics, compelling videos, and persuasive copy that not only informs but also entertains and inspires.

We understand the importance of visual appeal and brand consistency. Your social media presence will be a seamless extension of your brand identity, leaving a lasting impression on your followers and fostering a sense of community.

The ideal posting frequency is not a one-size-fits-all solution. It varies considerably depending on the specific platform, the behaviour of your target audience, and the nature of your content. Posting too infrequently can lead to your brand being forgotten, while overposting can overwhelm your followers and lead to disengagement.

We'll conduct thorough research and analysis to determine the optimal posting schedule for your brand. This ensures that you maintain a consistent presence without saturating your audience's feeds.

We appreciate that every business has unique budgetary considerations. We offer flexible pricing packages that can be tailored to your specific needs and objectives. Whether you're a small start-up or an established enterprise, we'll work with you to create a social media marketing plan that delivers results within your budget.

We encourage you to contact us for a no-obligation consultation. We'll discuss your goals, assess your current social media presence, and provide a personalised quote that reflects your individual requirements.

Unleash the power of social media marketing

Harness the potential of social platforms to connect, convert, and cultivate loyal customers. If you are ready to propel your brand to the forefront of the digital landscape, please get in touch.

Contact BBI

What our clients say about us

Feel the love for our technical and creative expertise

Beverley Gold

Our organisation has worked with BBI Brandboost for many years. They have provided excellent service.

They respond to emails, they provide advice and their services are value for money. We would not hesitate to recommend them to anyone looking for a professional company who will take you to the next level.

 

Steph B

It has been a pleasure working with the team at BBI - they are professional, hard-working and take the time to understand our needs and find the best possible solutions to support. I have worked with BBI on a number of large scale and small scale projects - no matter what the size of the project they take the time and care to get things right.

Rick Pearce

Outstanding service from a team of professionals that really know how to help a business take steps to transform their digital presence.  Highly responsive and their commitment to do the best for their clients really comes through.  Great videos to complement the self editing and development of your website.  Went out of their way to help.  Highly recommend.

Roy Kinch

BBI have been extremely skilful in design, new websites, website amends and Google Adwords for us at ABK, we would highly recommend them to any type of business who need a professional profile on the internet.

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