Video Marketing

Creating impactful narratives

Creating impactful narratives
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Marketing Servicesbreadcrumb separatorVideo Marketing

Video Marketing

An engaging narrative and visually stimulating content

Creative

Creative

Interactive

Interactive

Memorable

Memorable

Impactful

Impactful

Competitive advantage

Competitive advantage

Professional

Professional

Next level video creation

As a forward-thinking digital marketing company BBI Brandboost has harnessed the power of cutting-edge tools like Adobe Premiere Pro (PP), Adobe After Effects (AE), and Stable Diffusion to update and improve our approach to content creation and video marketing campaigns. With these versatile software solutions at our disposal, we can unlock a new range of creativity and effectiveness in our strategies.

What is video marketing?

What is video marketing?

Video marketing has a huge part to play in communicating information for business - if a picture speaks a thousand words, a video says a whole lot more.

We have all grown accustomed to receiving information in the form of soundbites and short video messages telling us the news, sports results and the latest trends on just about anything. However, more than this, is the growing need for in-depth information presented with an engaging narrative and visually stimulating content.

Video marketing can offer any business a concise channel to promote brand identity and public awareness, while delivering concise and relevant information to the desired audiences.

It can also allow for direct marketing to specified demographics through multiple media channels – in short, a tailored video can be produced for a tailored audience. Having a strong video marketing element can also improve your website’s SEO, visitor engagement and, ultimately, ROI.

Why choose BBI Brandboost?

Why choose BBI Brandboost?

BBI Brandboost has the experience, expertise and resources in house to work with you to turn your marketing ideas into well-crafted and professionally produced videos. Our finely equipped in-house studio includes professional lighting, a green screen and a soundproof audio booth, ensuring high quality finished results can be consistently achieved.

We can guide you through the entire project, from the initial development of an idea to the final stages of marketing your video online. Our wealth of knowledge and production skills mean we can help you select the most profitable video topics and visual presentations for your business by asking some key questions.

Taking the time to understand your business and your audiences allows us to find the main reasons why these potential consumers or B2B clients may not be using your product or service and how this can addressed. We can then work with you to “storyboard” your message or pitch, which we will then transfer over to our well-resourced video production team. BBI Brandboost can provide the skills and creativity to ensure your video marketing campaigns consistently communicate the right messages to the right people at the right time.

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What is video marketing?

Video marketing is a powerful tool that businesses can use to promote their products or services and reach a wider audience. It involves creating and sharing video content on social media, websites, and other online platforms. Videos can be used to tell stories, explain complex concepts, showcase products or services, and build relationships with customers.

Video marketing is becoming increasingly popular as people are spending more and more time watching online videos. In fact, according to Cisco, online video traffic will make up 82% of all internet traffic by 2024. This means that video marketing is a great way to reach a large and engaged audience.

There are many reasons why businesses should use video marketing. Here are just a few:

  • Videos are more engaging than text or images. People are more likely to watch a video than read an article or look at a picture. This means that video marketing can be a great way to capture attention and keep people engaged with your content.

  • Videos can help you build trust and credibility. When people see a video of your business, they are more likely to see you as a real and trustworthy company. This can help you build relationships with potential customers and increase sales.

  • Videos can be used to explain complex concepts. If you have a product or service that is difficult to explain in words, videos can be a great way to break it down and make it easy for people to understand.

  • Videos can be used to drive traffic to your website. When you share videos on social media or other online platforms, you can include a link to your website. This can help you drive more traffic to your site and increase your chances of making sales.

  • Videos can be used to track and measure your results. You can use analytics tools to track how many people are watching your videos, how long they are watching them for, and what actions they are taking after watching them. This information can help you improve your video marketing campaigns over time.

There are many different types of video marketing, including:

  • Brand awareness videos: These videos are designed to introduce people to your brand and what you do. They are typically short and sweet, and they often use humor or storytelling to capture attention.

  • Product or service explainer videos: These videos explain how your product or service works and why people should buy it. They are typically more detailed than brand awareness videos, and they often use product demonstrations and customer testimonials to build trust and credibility.

  • Customer testimonial videos: These videos feature customers talking about their positive experiences with your business. They are a great way to build trust and credibility with potential customers, and they can also help to increase sales.

  • Behind-the-scenes videos: These videos give people a glimpse into your company culture and how you operate. They can be a great way to build relationships with customers and employees, and they can also help to attract new talent.

  • Event videos: These videos capture footage from your company events, such as conferences, trade shows, or product launches. They are a great way to share your company's story with a wider audience, and they can also help to generate leads and sales.

The cost of video marketing can vary depending on a number of factors, such as the length of the video, the complexity of the production, and the experience of the video production company.

There are a number of ways to create high-quality videos on a budget. For example, you can use your smartphone to shoot your own videos, or you can hire a freelance videographer. You can also find a number of online resources that offer free or low-cost video editing tools.

BBI Brandboost is a digital marketing agency that can help you with all aspects of your video marketing strategy.

We have a team of experienced video producers who can create high-quality videos that will help you achieve your business goals. We can also help you with video marketing strategy, scriptwriting, storyboarding, filming, editing, and distribution. Contact us today to get started with your video marketing strategy

Ready for the silver screen?

Join us on this journey of video marketing excellence. Reach out today, and let's create a video campaign that not only connects with audiences but converts them into loyal customers.

Contact BBI

Pixel Perfect - Six steps to irresistible videos.

Creating irresistible videos is about understanding your audience, telling a compelling story, and delivering value in a visually appealing way. Here are the six key steps you must follow if you want to craft pixel-perfect videos for a brand.

 

What our clients say about us

Feel the love for our technical and creative expertise

Beverley Gold

Our organisation has worked with BBI Brandboost for many years. They have provided excellent service.

They respond to emails, they provide advice and their services are value for money. We would not hesitate to recommend them to anyone looking for a professional company who will take you to the next level.

 

Steph B

It has been a pleasure working with the team at BBI - they are professional, hard-working and take the time to understand our needs and find the best possible solutions to support. I have worked with BBI on a number of large scale and small scale projects - no matter what the size of the project they take the time and care to get things right.

Rick Pearce

Outstanding service from a team of professionals that really know how to help a business take steps to transform their digital presence.  Highly responsive and their commitment to do the best for their clients really comes through.  Great videos to complement the self editing and development of your website.  Went out of their way to help.  Highly recommend.

Roy Kinch

BBI have been extremely skilful in design, new websites, website amends and Google Adwords for us at ABK, we would highly recommend them to any type of business who need a professional profile on the internet.

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