UX, or User Experience design, focuses on the overall feel and functionality of a product or service from the user's perspective. It's about understanding user needs, behaviours, and expectations to create an intuitive and enjoyable experience. UI, or User Interface design, on the other hand, is concerned with the visual and interactive elements that users interact with directly. It encompasses the look and feel of buttons, menus, icons, and other interface components.
While distinct disciplines, UX and UI design are intrinsically linked. A successful product requires both a seamless user experience and an aesthetically pleasing and functional interface. At BBI Brandboost, we recognise the synergy between these two fields and employ a holistic approach to create digital experiences that are both delightful and effective.