Video Marketing

FAQ Frequently asked questions

• What is video marketing?

  Video marketing is a powerful tool that businesses can use to promote their products or services and reach a wider audience. It involves creating and sharing video content on social media, websites, and other online platforms. Videos can be used to tell stories, explain complex concepts, showcase products or services, and build relationships with customers.

  Video marketing is hugely popular as people are spending more and more time watching online videos. In fact, online video traffic made up 82% of all internet traffic by in 2022, and has been increasing its dominance in the years since. This means that video marketing is a great way to reach a large and engaged audience.

• Why should my business use video marketing?

  There are many reasons why businesses should use video marketing. Here are just a few:

  • Videos are more engaging than text or images. People are more likely to watch a video than read an article or look at a picture. This means that video marketing can be a great way to capture attention and keep people engaged with your content.
    
    
  • Videos can help you build trust and credibility. When people see a video of your business, they are more likely to see you as a real and trustworthy company. This can help you build relationships with potential customers and increase sales.
    
    
  • Videos can be used to explain complex concepts. If you have a product or service that is difficult to explain in words, videos can be a great way to break it down and make it easy for people to understand.
    
    
  • Videos can be used to drive traffic to your website. When you share videos on social media or other online platforms, you can include a link to your website. This can help you drive more traffic to your site and increase your chances of making sales.
    
    
  • Videos can be used to track and measure your results. You can use analytics tools to track how many people are watching your videos, how long they are watching them for, and what actions they are taking after watching them. This information can help you improve your video marketing campaigns over time.

• What are the different types of video marketing?

  There are many different types of video marketing, including:

  • Brand awareness videos: These videos are designed to introduce people to your brand and what you do. They are typically short and sweet, and they often use humor or storytelling to capture attention.
    
    
  • Product or service explainer videos: These videos explain how your product or service works and why people should buy it. They are typically more detailed than brand awareness videos, and they often use product demonstrations and customer testimonials to build trust and credibility.
    
    
  • Customer testimonial videos: These videos feature customers talking about their positive experiences with your business. They are a great way to build trust and credibility with potential customers, and they can also help to increase sales.
    
    
  • Behind-the-scenes videos: These videos give people a glimpse into your company culture and how you operate. They can be a great way to build relationships with customers and employees, and they can also help to attract new talent.
    
    
  • Event videos: These videos capture footage from your company events, such as conferences, trade shows, or product launches. They are a great way to share your company's story with a wider audience, and they can also help to generate leads and sales.

• How much does video marketing cost?

  The cost of video marketing can vary depending on a number of factors, such as the length of the video, the complexity of the production, and the experience of the video production company.

  There are a number of ways to create high-quality videos on a budget. For example, you can use your smartphone to shoot your own videos, or you can hire a freelance videographer. You can also find a number of online resources that offer free or low-cost video editing tools.

• How can BBI Brandboost help me with my video marketing?

  BBI Brandboost is a digital marketing agency that can help you with all aspects of your video marketing strategy.

  We have a team of experienced video producers who can create high-quality videos that will help you achieve your business goals. We can also help you with video marketing strategy, scriptwriting, storyboarding, filming, editing, and distribution. Contact us today to get started with your video marketing strategy