Email Marketing

FAQ Frequently asked questions

• Why is email marketing still relevant?

  While new communication channels emerge constantly, email marketing remains a cornerstone of successful digital strategies. It offers a direct and personalised way to connect with your audience, fostering relationships and driving conversions. Unlike fleeting social media posts, emails reside in inboxes, allowing recipients to engage with your content at their convenience. This sustained presence helps to build trust and establish your brand as a valuable resource.

  Moreover, email marketing offers unparalleled targeting capabilities, allowing you to segment your audience and deliver highly relevant messages that resonate with their interests. This targeted approach significantly boosts engagement and conversion rates, making email marketing a powerful tool for generating leads and driving sales.

• How can BBI Brandboost elevate my email marketing efforts?

  We don't just send emails; we craft compelling experiences. Our team of email marketing experts collaborates closely with you to develop strategies that align with your brand identity and marketing objectives. We'll create visually striking email templates optimised for any device, ensuring your message looks its best, no matter how it's viewed. Our skilled copywriters will craft persuasive, industry-specific content that grabs attention and drives action.

  But we don't stop there. We track every aspect of your campaigns, providing comprehensive reports and actionable insights. By analysing data on open rates, click-through rates, conversions, and more, we help you understand what resonates with your audience. This empowers you to refine your strategies, optimise your content, and achieve exceptional results.

• How do you ensure my email campaigns comply with GDPR?

  Data privacy is paramount, and we take GDPR compliance very seriously. We ensure all our email marketing practices adhere strictly to the regulations. We obtain explicit consent from subscribers, provide clear and easy unsubscribe options, and handle data securely.

  Our commitment to transparency means you can rest assured that your email campaigns are not only effective but also respectful of your subscribers' rights and privacy. We keep abreast of any changes in data protection laws, adapting our practices to ensure you remain compliant and maintain the trust of your audience.

• My email list is small. Can you help me grow it?

  Absolutely! We have a proven track record of helping businesses expand their email subscriber lists organically. We'll work with you to develop enticing lead magnets, such as downloadable guides or exclusive discounts, to attract potential subscribers. We'll optimise your website to encourage sign-ups, and leverage social media promotions to reach a wider audience.

  Our focus is on attracting quality subscribers who are genuinely interested in your offerings. This ensures a more engaged audience and higher conversion rates, ultimately leading to better results from your email marketing efforts.

• How do you measure the success of email marketing campaigns?

  We believe in data-driven decision-making. We provide detailed reports and analytics that go beyond vanity metrics like open rates. We track click-through rates, conversions, and other key performance indicators to measure the true impact of your campaigns. This allows us to identify what's working, what's not, and make data-backed adjustments to improve your results over time.

  We also work closely with you to understand your specific business goals and tailor our reporting to reflect your priorities. Whether it's increasing sales, driving website traffic, or boosting brand awareness, we'll ensure our metrics align with your objectives.