PPC Advertising

FAQ Frequently asked questions

• What is PPC?

  PPC stands for pay-per-click. It is a form of internet marketing where advertisers pay a fee each time someone clicks on their ad. PPC can be a very useful way to bring your business high search engine visibility without the inevitable delays of using organic SEO to improve rankings. It can be particularly effective if used in conjunction with organic SEO. This is similar to the powerful impact that a display ad in the press can exert when running with complementary editorial.

  There are many benefits to using PPC. PPC advertising offers a cost-effective solution to boost your business through improving your online profile. It allows your organisation's website to appear above competitors or organic listings in search engine results. Google Ads (formerly known as Adwords) offer a paid route to prominence on Google pages.

• What are the benefits of using BBI Brandboost for PPC?

  BBI Brandboost offers a number of benefits for businesses looking to use PPC. They have a team of specialists who will ensure that your ads showcase your products and services, and demonstrate the integrity of your brand. They will also take the time to understand your business inside-out and develop a PPC strategy that is tailored to your specific needs.

  BBI Brandboost also offers a number of other digital marketing services that can complement your PPC campaign. This means that you can get all of your digital marketing needs met in one place.

• How much does PPC cost?

  The cost of PPC can vary depending on a number of factors, such as the competitiveness of your keywords, your budget, and your click-through rate (CTR). BBI Brandboost can help you to develop a PPC campaign that fits within your budget.

• How can I get started with PPC?

  Embarking on a PPC journey doesn't have to be overwhelming. The first step is to reach out to BBI Brandboost for a no-obligation consultation. Our team is ready to discuss your specific business objectives, target audience, and budget. We'll take the time to understand your unique requirements and answer any questions you may have about PPC.

  From there, we'll conduct thorough keyword research to identify the most relevant and cost-effective search terms for your business. We'll then craft compelling ad copy that resonates with your target audience and drives them to take action. We'll also help you set up and manage your PPC campaigns, ensuring that your ads are reaching the right people at the right time.

• What are some things to consider when creating a PPC ad?

  There are a number of things to consider when creating a PPC ad. First, you need to identify your target audience and what their needs are. Then, you need to develop a clear and concise ad copy that will appeal to your target audience. Your ad copy should also include a strong call to action.

  It is also important to use high-quality images in your ads. Blurry or pixelated images can deter users from clicking on your ad. Finally, you need to track your results and make sure that your PPC campaign is meeting your goals. BBI Brandboost can help you with all of these aspects of creating a successful PPC ad.