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SEO vs PPC – Which Should Your Business Prioritise?
SEO vs PPC – Which Should Your Business Prioritise?
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Businesses looking to improve online visibility are often faced with an important question: should they invest in SEO or PPC?

When Is It Time To Redesign Your Website?
When Is It Time To Redesign Your Website?
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If your website is generating good levels of traffic, but not delivering results, then it might be time for a redesign.

The Art of the Alt: What Makes a Good Alt Tag (and Why Your SEO Depends on It)
The Art of the Alt: What Makes a Good Alt Tag (and Why Your SEO Depends on It)
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For years, digital marketers have treated the humble image alt tag as a convenient dumping ground for keyword stuffing, while web developers have viewed it strictly as a tedious technical compliance checkbox.

Digital Marketing for Transport and Logistics Companies: Turning Capability into Enquiries
Digital Marketing for Transport and Logistics Companies: Turning Capability into Enquiries
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BBI Brandboost helps logistics companies create structured digital marketing strategies that turn capability into clear, compelling messaging.

Website Design for Pharmaceutical Companies: Building Trust from the First Visit
Website Design for Pharmaceutical Companies: Building Trust from the First Visit
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BBI Brandboost designs and builds websites for pharmaceutical and bio-science companies that prioritise clarity, credibility, and performance.

Digital Marketing for Travel Companies: Turning Interest into Enquiries
Digital Marketing for Travel Companies: Turning Interest into Enquiries
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BBI Brandboost helps travel companies take a more structured approach to digital marketing, so visibility turns into real opportunities.

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12Feb

The Rise of AEO

Jason Freeman | 12 Feb, 2025 | seo, aeo, search engine optimisation | Return|

What is the difference between AEO and SEO, and why should your business care? We look at the key considerations in AEO, and explain why position zero is the new digital marketing battleground.

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About the Author

Jason Freeman
Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...