How does Facebook PPC advertising work?

Facebook PPC (pay-per-click) advertising allows businesses to place highly targeted ads on Facebook and Instagram. You can reach specific audiences based on interests, behaviours, and demographics. Ads appear in users’ feeds, stories, and sidebars, driving traffic to your website or lead form.

How much should I spend on Facebook Ads?

Facebook Ads budgets vary, but you can start small—typically £500-£1,500 per month for testing and scaling. The key is optimising campaigns to lower cost-per-click (CPC) and maximise return on ad spend (ROAS). We ensure your budget is spent efficiently, driving the highest possible conversions.

Why should I use an agency for Facebook PPC management?

Running Facebook Ads effectively requires expertise in targeting, ad creative, A/B testing, and campaign optimisation. An experienced agency like BBI Brandboost ensures your ads perform at their best, saving you time and money while achieving higher returns.

Paid Facebook Advertising Services

Precision targeting. Maximum conversions.

Our expert Facebook PPC management services deliver
high-ROI campaigns, using precision targeting and conversion-focused optimisation.

Facebook Advertising

Facebook’s advertising platform is one of the most powerful tools for reaching your ideal audience, but only if you know how to use it. At BBI Brandboost, we create high-performance Facebook ad campaigns that drive leads, sales, and brand awareness.

Our data-driven approach ensures every ad is optimised for targeting, engagement, and conversions, delivering real business results, not just impressions.

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4 benefits offacebook advertising

Hyper-Targeted Reach

Hyper-Targeted Reach Facebook’s advanced ad targeting ensures your campaigns reach the right audience at the right time, based on location, interests, and behaviours. This helps with maximising engagement and conversions.

Lower Cost-Per-Lead

Lower Cost-Per-Lead For certain industries, Facebook PPC can generate cheaper, high-quality leads compared to Google Ads, making it a cost-effective advertising channel.

Real-Time Performance Tracking

We monitor and optimise campaigns in real time, ensuring you get maximum ROI with data-driven decisions and A/B testing.

Scalable & Flexible Advertising

Scalable & Flexible Advertising With flexible budgets, you can start small, test results, and scale up as your campaign proves profitable.

Facebook Ads Success Stories

All Ways Tailormade: Targeting the Right Audience for Travel Bookings

Implemented a highly targeted Facebook ad campaign, focusing on luxury travel seekers.
Achieved increased levels of traffic and engagement.
Optimised ad creatives and messaging to increase conversions without increasing budget.

Marry Abroad Simply: Scaling Facebook Ads to Drive Bookings

Generated a significant increase in wedding inquiries through Facebook lead ads.
Used advanced audience segmentation to nurture high-intent leads.
Exceeded expectations in lead generation.

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Campaigns that convert

Our Facebook PPC management is based on testing, optimisation, and performance tracking.

Precise Audience Targeting: We refine your audience based on location, demographics, interests, and behaviours.
Compelling Ad Creatives & Copy: From eye-catching visuals to persuasive messaging, we craft ads that stop the scroll and encourage clicks, engagement, and conversions.
Conversion Rate Optimisation: We make sure your landing pages, funnels, and CTAs are optimised for maximum ROI.
Continuous Testing & Scaling: We run A/B split tests on creatives, headlines, and audience segments.

If your business isn’t seeing the results it should from Facebook advertising, let us take the reins. We create data-driven, ROI-focused campaigns that turn social media traffic into sales.

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View Our Portfolio

Adviser Hub

Cambridge Nutritional Sciences

Clement Clarke

E-Clinical Forum

Element Six

Gardner Denver

Glenside Commercial Interiors

Mission without Borders

Norbar

FAQ Frequently asked questions

How does Facebook PPC advertising work?

Facebook PPC (pay-per-click) advertising allows businesses to place highly targeted ads on Facebook and Instagram. You can reach specific audiences based on interests, behaviours, and demographics. Ads appear in users’ feeds, stories, and sidebars, driving traffic to your website or lead form.
How much should I spend on Facebook Ads?

Facebook Ads budgets vary, but you can start small - typically £500-£1,500 per month for testing and scaling. The key is optimising campaigns to lower cost-per-click (CPC) and maximise return on ad spend (ROAS). We ensure your budget is spent efficiently, driving the highest possible conversions.
Why should I use an agency for Facebook PPC management?

Running Facebook Ads effectively requires expertise in targeting, ad creative, A/B testing, and campaign optimisation. An experienced agency like BBI Brandboost ensures your ads perform at their best, saving you time and money while achieving higher returns.

We Are BBI Brandboost

We're a seasoned team of web design and online marketing experts in High Wycombe. For over 25 years, we've crafted, hosted, and managed websites, pioneering responsive design and open-source technologies.

We excel in website design and innovation

BBI reviews on Google

Our integrated approach combines technical expertise with creative content and strategic marketing. This allows us to deliver impactful online solutions. Contact us today to discuss your project.

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Talk to An Expert

We offer years of knowledge and industry research on how people use websites and what they expect from them. In a continually changing online environment, these factors have proved to be invaluable assets in developing the structure, mapping, design and the online positioning of client websites and the way that they are styled and configured to evolve with the times.

To put us to the test and see how we can design the perfect website for your business, please get in touch.

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Who We work with

What Our Clients Say About Us

Leanne Hindle

This company and its team are nothing short of amazing. Quite frankly they have saved us huge issues many times by being so reactive and proactive. Honestly the response times and thoroughness is awe inspiring...

EWI Events

We have been working with BBI Brandboost to refresh our DNN website and I have been really impressed with all their work and the support they have provided. At all steps of the project they provided helpful advice...

Beverley Gold

Our organisation has worked with BBI Brandboost for many years. They have provided excellent service. They respond to emails, they provide advice and their services are value for money...

Steph B

It has been a pleasure working with the team at BBI - they are professional, hard-working and take the time to understand our needs and find the best possible solutions to support. I have worked with BBI on a number of...

Rick Pearce

Outstanding service from a team of professionals that really know how to help a business take steps to transform their digital presence. Highly responsive and their commitment to do the best...

Kathleen Brown

I can not Thank these Guys enough. Andrew was absolutely amazing making sure i understood what was required and the development team worked so quickly to deliver my site. would I use them again yes...

Jasmine Butler

A thoroughly successful and enjoyable experience working with BBI Brandboost to redevelop and redesign our website. We are customer-facing SME with multiple divisions. Jason listened to us with care and attention...

BIVDA Ltd

Great support from the team. Helped us define our needs and met a very aggressive timeline! We were also shortlisted for the Trade Association Website of the Year 2018 - of which we are very proud for all our hard work.

Cambridge Nutritional Sciences

Professional, helped the website go live on time and extremely helpful . They listen to what you need, advise where necessary, reply to requests promptly and make you feel like you are their only customer...

Roy Kinch

BBI have been extremely skillful in design, new websites, website amends and Google Adwords for us at ABK, we would highly recommend them to any type of business who need a professional profile on the internet.

OBN

OBN is a life sciences networking organisation based near Oxford, UK. We selected BBI Brandboost having talked to a lot of potential provider and selected them on the basis of their responsive service...

Monthly Recap BBI News

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Benefit or Feature-led Marketing

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When crafting a marketing message, the choice between focusing on benefits or features can significantly impact your campaign’s success.

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How to Choose the Right Website Designer in High Wycombe

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Choosing a website designer for your High Wycombe business is a significant decision. Your website is often the first interaction customers have with your brand, and a well-designed site can make a lasting impression. Here’s how to find the right website design partner...

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The difference between AEO and SEO

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AEO (Answer Engine Optimisation) and SEO (Search Engine Optimisation) both aim to improve website visibility, but they differ in focus. AEO prioritises providing concise answers for voice and AI-powered search queries, while SEO...

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How Personalisation Transforms Email Marketing: Lessons from Tesco

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Personalisation has evolved beyond just addressing customers by name; it's about delivering tailored experiences that engage and drive action.

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PPC vs. SEO: When to Use Each for Maximum Business Impact

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PPC and SEO operate in fundamentally different ways. Understanding when to use each strategy can make all the difference in achieving your business goals.

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