The Mission
Relay Technical Transport is a specialist transport services company that is a market leader in the planning, scheduling, collection, handling, storage and movement of highly valuable electronic equipment.
Their specialist equipment transport team is comprised of highly trained professionals, eager to move and deliver items of value and importance. Relay has over 40 years of experience within their industry and offers a wide range of transport and logistics services.
Relay came to us wanting to showcase how as a business they had made significant investments for many years in the most hi-tech methods for consignment track and trace and warehouse management.
The Work
We decided the best way for target audiences and potential prospects to understand our client’s industry-leading offering was to create a slick and informative animated video using the talents of our graphic designers.
Speaking with the team at Relay allowed BBI Brandboost to gain a full understanding of what technology was being used by the client and how best to explain it. Furthermore, it allowed our team the chance to ask any questions about the Relay systems and confirm which ones they wanted to see included in the video.
Our lead animator on this project has a master’s degree in graphic design and video production and she applied her design skills to select and create imagery for the video that was on point with the Relay brand. The style of the imagery was chosen to maximise the clarity of message the video was designed to get across.
To promote the video, we posted it on Relay’s YouTube channel and shared it across relevant social media channels.
The Outcome
The team at Relay were extremely happy with the finished video and we continue to share it on social media, helping showcase the technology they use to help their clients.