The Mission
Oxford BioSystems has been in business since 2001 and is a privately owned company providing high quality diagnostic and research reagents and instrumentation to laboratories in the UK and Republic of Ireland.
They aim to respond to the dynamic development of the diagnostic market and adapt their product portfolio to meet the needs of their customers in both clinical and research environments.
This work takes them to a wide range of medical conferences and exhibitions across the UK and they came to us requiring a video they could use at show they were going to be attending.
The Work
As the video was to be played on a loop at an exhibition, we had to ensure that each replay seemed natural and flowed seamlessly to keep the audience’s attention. Throughout the video we implemented a logo and graphics to make the content visually appealing and on brand.
The video production team had to work to a tight deadline to ensure the client had the video well in advance of the event, and the account marketing team were in constant correspondence with the client to make sure the video met their requirements.
We liaised with the client during the production and editing stages, dedicating time and effort to every element of the video. This included all the details right down to the font used on the captions. This work was carried out by our experienced video marketing team to create a professional video for Oxford BioSystems.
The Outcome
The client found that the video helped to attract visitors to the exhibition stand and become a touchpoint with attendees at the exhibition - allowing the company to get across its key messages even when the team was tied up talking to visitors or giving presentations. Overall, Oxford BioSystems were delighted with the final video and the event they attended was a success.