PPC

Driving results using targeted advertising

Driving results using targeted advertising
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Marketing Servicesbreadcrumb separatorPPC

PPC

Improving your online profile

Cost effective

Cost effective

Experienced

Experienced

Improved conversions

Improved conversions

Increased traffic

Increased traffic

Measurable results

Measurable results

Targeted advertising

Targeted advertising

PPC

What we do

What we do
  • Competitor research: Evaluating marketing activities and search rankings of key competitors in your business sector to determine and build positioning
  • Keyword research: Discovering and testing terms and phrases most likely to drive target visitors to websites and social/communication hubs
  • Targeting: Identifying target audiences and designing ads to complement their interests
  • Ad copy creation: Producing engaging ad content tailored for business sector targets
  • Optimisation: Using Google Ads to tactically boost positioning in Google search page rankings, either with or without SEO support
  • Bid optimisation: Our PPC services include undertaking the PPC/Google Ads bid process to gain optimum search term opportunities at competitive cost to meet strategic SEO objectives
  • Reporting: Providing statistics and analysis to describe current positioning in relation to planned advertising programmes, with recommendations for future actions

What is PPC?

Fast, measurable results

Fast, measurable results

PPC advertising offers a cost-effective solution to boost your business through improving your online profile, and allows your organisation’s website to appear above competitors or organic listings in search engine results.

Google Ads (formerly known as Adwords) offer a paid route to prominence on Google pages. It can be a very useful way to bring your business high search engine visibility without the inevitable delays of using organic SEO to improve rankings.

Although pay-per-click advertising has no dependencies on SEO or Google Algorithmic changes, it can be particularly effective if used in conjunction with organic SEO. It is similar to the powerful impact that a display ad in the press can exert when running with complementary editorial. With Google Ads you pay for Google space/ranking while with organic SEO you earn it.

PPC and Google Ads can offer businesses fast, measurable results, targeted to the right audience whilst increasing brand awareness. As well as being a great way to target local business, PPC and Google Ads can also be used to test your marketing strategies for different mediums, due to its rapid and concise results.

Why choose

BBI Brandboost

BBI Brandboost

At BBI Brandboost, we believe that an investment in any form of paid advertising should at the very least yield positive results. Our technical operations, and marketing team deliver high return campaigns, for global companies as well as SMEs. Through taking the time to understand your business inside-out we know there is no one-size-fits-all approach to our work.

We offer advice, implementation of PPC strategies, and the skills needed to utilise this method with strategic focus to maximise the SEO benefits for business. Our PPC services integrate strong placement, scheduling and copywriting skills, which allows us to offer effective, focused and targeted ad campaigns across a variety of online channels.

With a diverse and in-depth knowledge of online media, BBI Brandboost's PPC marketing High Wycombe based team is able to create and implement Google Ads in order to promote your business on the appropriate channels to the selected audiences.

Tracking, analysing and targeting website visits, allows us to present relevant messages to specific targets through re-marketing. This can dramatically improve your conversion rates and meet ROI objectives.

Each of our recommendations, campaigns and innovative ideas are backed up with facts and figures, to ensure our PPC services use combinations of tried and tested techniques get the best results for you. BBI Brandboost pride ourselves on making the most of any budget, investing in our own team in order to stay ahead of the competition, to make sure you can too.

Creating trustworthy PPC ads


PPC marketing can be incredibly effective and has the potential of reaching vast audiences. This is probably why some fraudulent companies have looked to take advantage of the Google platform and create all manner of scam ads.

In order to develop trust through Google advertising it is important to:

  • Eliminate grammar and spelling errors: Clear and concise copy without any mistakes will demonstrate a professional approach and show that you have taken time over creating your Google ads.
  • Use high quality images: Blurry images could deter users from clicking on your Google ads and present the view that the images are fake. The quality and choice of images used in ads is as important as the quality of written text. Both of these elements influence target users when they decide whether to engage with a brand.
  • Show you're telling the truth: Ads which appear to make wild and false claims are likely to be deemed untrustworthy. Therefore ad copy should be clear about what a business can actually offer. It is also important that the linking landing page should relate accurately to what the ad talks about, otherwise the target audience could feel that they are being misled.

Honest advertising allows a business to:

  • Stand out from competitors: Being informative and accurate about what you offer right from the start can help to attract a user’s attention and engage their interest. Added to the originality and creativity necessary in any high-quality advertising, a direct approach which is free from hype and demonstrates integrity will help build a positive brand image.
  • Build trust: It is important to ensure that mistakes are not made that could damage trust and respect in a business. For example, if the ad is promoting a special offer, but carries a link leading to a landing page where the content is not relevant to that offer, then the web user will naturally be frustrated, making them unlikely to stay on the site.

Seeking Professional Support

A Google ads campaign which is clearly defined and focused will not only attract targeted traffic to a company's website but also stimulate public awareness and positive perceptions of the brand.

Booking Google Ads and other PPC options, can seem to be fairly straightforward. However the bidding process is potentially time-consuming and requires expertise in using a given budget to best effect.

What is PPC?

PPC stands for pay-per-click. It is a form of internet marketing where advertisers pay a fee each time someone clicks on their ad. PPC can be a very useful way to bring your business high search engine visibility without the inevitable delays of using organic SEO to improve rankings. It can be particularly effective if used in conjunction with organic SEO. This is similar to the powerful impact that a display ad in the press can exert when running with complementary editorial.

There are many benefits to using PPC. PPC advertising offers a cost-effective solution to boost your business through improving your online profile. It allows your organisation's website to appear above competitors or organic listings in search engine results. Google Ads (formerly known as Adwords) offer a paid route to prominence on Google pages.

BBI Brandboost offers a number of benefits for businesses looking to use PPC. They have a team of specialists who will ensure that your ads showcase your products and services, and demonstrate the integrity of your brand. They will also take the time to understand your business inside-out and develop a PPC strategy that is tailored to your specific needs.

BBI Brandboost also offers a number of other digital marketing services that can complement your PPC campaign. This means that you can get all of your digital marketing needs met in one place.

The cost of PPC can vary depending on a number of factors, such as the competitiveness of your keywords, your budget, and your click-through rate (CTR). BBI Brandboost can help you to develop a PPC campaign that fits within your budget.

Embarking on a PPC journey doesn't have to be overwhelming. The first step is to reach out to BBI Brandboost for a no-obligation consultation. Our team is ready to discuss your specific business objectives, target audience, and budget. We'll take the time to understand your unique requirements and answer any questions you may have about PPC.

From there, we'll conduct thorough keyword research to identify the most relevant and cost-effective search terms for your business. We'll then craft compelling ad copy that resonates with your target audience and drives them to take action. We'll also help you set up and manage your PPC campaigns, ensuring that your ads are reaching the right people at the right time.

There are a number of things to consider when creating a PPC ad. First, you need to identify your target audience and what their needs are. Then, you need to develop a clear and concise ad copy that will appeal to your target audience. Your ad copy should also include a strong call to action.

It is also important to use high-quality images in your ads. Blurry or pixelated images can deter users from clicking on your ad. Finally, you need to track your results and make sure that your PPC campaign is meeting your goals. BBI Brandboost can help you with all of these aspects of creating a successful PPC ad.

The experts are here


If you require help with PPC, the BBI Brandboost team will be happy to support you in every way. Our specialists will ensure that your ads showcase your products and services, and demonstrate the integrity of your brand. For more information about how we can help please contact us now.

Contact BBI

What our clients say about us

Feel the love for our technical and creative expertise

Beverley Gold

Our organisation has worked with BBI Brandboost for many years. They have provided excellent service.

They respond to emails, they provide advice and their services are value for money. We would not hesitate to recommend them to anyone looking for a professional company who will take you to the next level.

 

Steph B

It has been a pleasure working with the team at BBI - they are professional, hard-working and take the time to understand our needs and find the best possible solutions to support. I have worked with BBI on a number of large scale and small scale projects - no matter what the size of the project they take the time and care to get things right.

Rick Pearce

Outstanding service from a team of professionals that really know how to help a business take steps to transform their digital presence.  Highly responsive and their commitment to do the best for their clients really comes through.  Great videos to complement the self editing and development of your website.  Went out of their way to help.  Highly recommend.

Roy Kinch

BBI have been extremely skilful in design, new websites, website amends and Google Adwords for us at ABK, we would highly recommend them to any type of business who need a professional profile on the internet.

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