Building a brand through strategic communication

Managing perception

Media coverage

Increased awareness

Positive reputation

Competitive advantage

Customer relationships

Influence

Public Relations

What we do

Creating and driving news campaigns, product promotions and social campaigns
Writing in-depth technical and opinion forming articles
Arranging briefings and interviews
Producing keynote speeches and presentations
Providing industry spokesmanship opportunities for key client personnel
Safeguarding reputations through effective crisis management
Boosting key PR messages through the skilful use of search engine optimisation
Measuring response to PR initiatives by analysing website traffic and brand sentiment across social media and other channels

What is public relations?

Enhancing brand reputation

Apparently, it was Phineas T. Barnum, the 19th century American circus owner, who coined the phrase “There's no such thing as bad publicity” and countless examples since have proved what a silly idea that was.

The long-established craft of PR is about managing perception through effective planned communication. It should not be about achieving publicity at any cost. Well-devised and well-executed public relations is essential in preserving and enhancing the reputations of organisations, interest groups and individuals across the entire public and private sector. PR professionals have a vital part to play in disseminating high quality information in the rapidly moving and often febrile world of modern communications.

PR is flourishing in the online environment and has a critical part to play in social media activity as well as in its traditional role of communicating with journalists and broadcasters. Businesses can now reach and engage with target audiences directly through the social networks and with the precise messages free from editing by third parties.

However, this should not detract from the importance of the testimonial value that established media can defer through carrying a story. Also, experienced and sympathetic journalists can sometimes lift a narrative to new levels. So, all communications channels can be relevant and benefit positive target audience awareness.

Why choose BBI Brandboost?

Within our team of online communications and marketing specialists, public relations is a core competence, particularly in the B2B environment. We have a long experience of implementing PR programmes for clients in business, industry and professional fields, frequently in tandem with web and social media services. We also pride ourselves on having a strong focus, an ability to plan strategically and to act tactically.

We use our PR expertise in many ways, ensuring that PR objectives are prioritised in online content we produce, including for the social networks. With the public increasingly looking to new sources for their news and information, it is important to have a complete view and knowledge of the communication channels available and which ones are best suited for a given story and a specific client.

It is also essential to be able to recognise the invaluable PR spin-offs that can be created from high quality web content and online marketing material such as newsletters. We frequently find that clients are unaware that some activities they undertake are highly newsworthy and of public interest. Case studies are a prime example, often having implications which extend beyond the client’s specific industry sector. Opportunities for gaining wider recognition, say from decision makers and influencers in important vertical or niche markets, can frequently be missed.

At BBI Brandboost, we have the experience to create the right angles and narratives to appeal to the audiences of the news, consumer, business, professional or technical media being approached. We have the contact building capabilities to open up opportunities for your spokespeople to share their expertise and opinions with your target audiences.

You can go far - with a little PR

While the beginnings of planned public relations can be traced back to the foundation of the Publicity Bureau in the USA in 1900, a glance through history shows that PR in one form or another goes back a very long way. Apparently, an ancient clay tablet that was found in Iraq recommending new agricultural techniques has been considered the earliest example of public relations.

The word propaganda first came to prominence In 1622, when Pope Gregory XV produced Congregatio de Propaganda ("congregation for propagating the faith"), which was to be used to train missionaries to spread Christianity. The word propaganda has had very negative connotations from World War II onwards and PR professionals would not normally be flattered if they were called “propagandists.”

Our supreme award for crude historic propaganda must go to the explorer Captain Arthur Barlowe, when in 1598 he tried to encourage settlers to venture to the New World by describing a desolate swampy area of Virginia as follows: "The soil is the most plentiful, sweet, fruitful and wholesome of all the world.”

Fortunately, the public today has a huge range of information sources at its disposal and is able to develop a healthy cynicism when faced with ridiculous claims. PR has come a long way since those early days.

Frequently asked questions

BBI Brandboost is a digital marketing agency located in High Wycombe, Buckinghamshire. We offer a variety of services including web design, website development, app development, branding and design, and marketing services. Our team consists of multi-skilled professionals with experience in web design and digital marketing.

BBI Brandboost’s PR services can help you to improve your brand reputation and awareness. They have a proven track record of success in implementing PR programs for businesses in a variety of industries. Their team of experienced professionals will work with you to create a PR strategy that is tailored to your specific needs and goals.

In addition to improving your brand reputation and awareness, BBI Brandboost’s PR services can also help you to reach new audiences and generate leads. By creating high-quality content and distributing it through the right channels, BBI Brandboost can help you to attract new customers and grow your business.

A good PR strategy is important for any business that wants to build a positive reputation and increase brand awareness. In today’s competitive marketplace, it is more important than ever to stand out from the crowd. A good PR strategy can help you to do that by getting your brand name in front of the right people and promoting your products or services in a positive light.

A good PR strategy can also help you to build trust and credibility with your target audience. By consistently communicating positive messages about your brand, you can help to build trust with potential and current customers. This trust can be essential for driving sales and growing your business.

Let's get the word out

Ready to raise your brand's image? Partner with us for PR excellence to unlock new opportunities, enhance your reputation, and make headlines.

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What our clients say about us

Feel the love for our technical and creative expertise

Beverley Gold

Our organisation has worked with BBI Brandboost for many years. They have provided excellent service.

They respond to emails, they provide advice and their services are value for money. We would not hesitate to recommend them to anyone looking for a professional company who will take you to the next level.

Steph B

It has been a pleasure working with the team at BBI - they are professional, hard-working and take the time to understand our needs and find the best possible solutions to support. I have worked with BBI on a number of large scale and small scale projects - no matter what the size of the project they take the time and care to get things right.

Rick Pearce

Outstanding service from a team of professionals that really know how to help a business take steps to transform their digital presence. Highly responsive and their commitment to do the best for their clients really comes through. Great videos to complement the self editing and development of your website. Went out of their way to help. Highly recommend.

Roy Kinch

BBI have been extremely skilful in design, new websites, website amends and Google Adwords for us at ABK, we would highly recommend them to any type of business who need a professional profile on the internet.