Branding
The thorough understanding of the brand identity of a business, or of any other organisation such as a charity or public sector service provider, is critical to any successful marketing strategies.
Whether launching a new brand into the marketplace or building upon the presence and market positioning of an existing brand, a marketing agency needs to display a degree of knowledge across a range of subject areas and communication channels. A brand identity is much more than just an attractive logo and a catchy strapline.
The term brand represents the character of an organisation holistically: the quality of its products and services, its objectives, policies, ethical values and the personality of its people. BBI Brandboost realises that every B2B or B2C client is an individual entity requiring a unique strategy to promote its positive features and the benefits of putting confidence in its activities.
Through consultation with clients and in-depth industry research, we look intensively into an organisation’s past and present achievements and its aspirations for the future. We focus on analysing a company’s target audiences, relevant demographics and competitive positioning within its industry sector. This enables us to create successful messaging that is consistent with how a brand wishes to be viewed.
The digital environment now offers a wide range of communication channels, both from traditional press and broadcasters and via social media. To be effective across a number of channels, messages posted may require a different tone to appeal to the users of the channel but they need to be consistent with a brand’s values and corporate guidelines. Some businesses have chosen to bandwagon on trending controversial topics which may have gained the publicity but little else!
Successful management of a brand identity is an ongoing process that needs to adjust and redefine itself in line with evolving customer aspirations, trends in the marketplace and changing objectives over time of the business or organisation itself. Nevertheless, the consistency of a brand’s core identity needs to be guarded. This range of demands requires experienced brand strategists to manage.
Discover the power of effective branding. We will craft a unique identity that resonates with your audience and sets you apart from the competition.
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Our organisation has worked with BBI Brandboost for many years. They have provided excellent service.
They respond to emails, they provide advice and their services are value for money. We would not hesitate to recommend them to anyone looking for a professional company who will take you to the next level.
It has been a pleasure working with the team at BBI - they are professional, hard-working and take the time to understand our needs and find the best possible solutions to support. I have worked with BBI on a number of large scale and small scale projects - no matter what the size of the project they take the time and care to get things right.
Outstanding service from a team of professionals that really know how to help a business take steps to transform their digital presence. Highly responsive and their commitment to do the best for their clients really comes through. Great videos to complement the self editing and development of your website. Went out of their way to help. Highly recommend.
BBI have been extremely skillful in design, new websites, website amends and Google Adwords for us at ABK, we would highly recommend them to any type of business who need a professional profile on the internet.