Many business owners aspire to manage their websites independently but often find themselves at a loss when it comes to optimising their sites for Google. While it might seem complex, especially without technical expertise, there are a few tips and tricks and are very useful to know. Optimising your website is a crucial task to enhance your chances of appearing in search engine results.
Conduct Thorough Keyword Research
Before optimising your content, you need to understand what keywords your potential visitors are using. Use tools like Google Ad Keyword Planner to identify trending keywords with high search volumes relevant to your business. These keywords will form the basis of your SEO strategy.
Utilise Keywords Strategically
Incorporate the most searched-for keywords into various elements of your website:
- URL: Ensure the primary keyword is part of the page URL.
- Headings: Include the primary keyword in your main heading (H1).
- Image Alt Tags: Use keywords in the alt tags.
- Content: Naturally include the primary keyword throughout your content.
Optimise Meta Titles and Descriptions
In the SEO section of your website platform, add your top-level keyword to the Meta title and description. This step is crucial as it helps search engines understand the content of your page, and it appears in search results, influencing click-through rates.
Use Secondary Keywords
Integrate secondary keywords within your content. These are related terms that help capture a broader audience and provide additional context to search engines about your page’s topic.
Add Internal Links
Linking internally to other pages on your website is a powerful SEO strategy:
- Contextual Linking: When writing content, link relevant keywords to other pages. For example, if you're writing about "2024 wedding trends," and you mention "wedding flowers," link this keyword to your wedding flowers page.
- Thematic Linking: If you have multiple blogs on similar themes, link them together. For instance, add a link like “You might also be interested in discovering our 2025 wedding flower trends” to keep visitors engaged and improve site navigation.
Force Indexing with Google Search Console
After publishing new content, submit your URL to Google Search Console. This step forces Google to index your page, making it discoverable faster in search results.
Start your SEO today
By following these tips, you can significantly enhance your website's SEO, making it easier for potential customers to find you on Google. Remember, SEO is an ongoing process, and staying updated with the latest practices is key. If you have any questions or need further support with optimising your website, feel free to get in touch.