As digital marketing continues to evolve, some strategies are standing out for their effectiveness in helping businesses gain visibility, build authority, and drive engagement. Based on current trends, we believe these three services are the most impactful for businesses in 2025.
SEO with a Focus on AEO
Search Engine Optimisation (SEO) remains crucial, but recent changes to search engines mean businesses must adapt their approach.
With Google and Microsoft dedicating more space in search results to AI-generated overviews, traditional SEO strategies alone may not be enough. That’s where Answer Engine Optimisation (AEO) comes in.
AEO focuses on ensuring your content is structured to appear in AI-driven search results by providing clear, authoritative answers to common questions. By adopting an AEO strategy alongside traditional SEO methods, businesses can maintain strong search visibility and attract high-intent traffic.
PR and Content Outreach
As search results become more competitive, businesses are increasingly turning to PR and content outreach to expand their reach.
This strategy involves creating high-quality content - such as expert insights, thought leadership pieces, or industry news - and proactively sharing it with trusted websites, publications, and podcasts. Not only does this help build brand awareness, but it also creates valuable backlinks that improve your website’s SEO performance.
By securing coverage in relevant media and online platforms, businesses can position themselves as trusted authorities while driving traffic from multiple sources.
Video Marketing
Video continues to dominate digital content, and its impact is only growing. Platforms like TikTok, Instagram Reels, and YouTube Shorts have made short-form video a powerful tool for engaging audiences.
For businesses, video marketing offers a versatile way to connect with potential customers - from product demonstrations and customer success stories to educational content and behind-the-scenes insights.
B2B businesses are increasingly adopting video as well, particularly for showcasing complex products, sharing case studies, and building trust through expert-led content.
What’s the Best Approach for Your Business?
While SEO (with AEO), PR and outreach, and video marketing are leading the way in 2025, the most effective strategy depends on your goals, audience, and resources.
At BBI Brandboost, we combine these services with tailored strategies that align with your business objectives. If you'd like to explore the best marketing mix for your brand, get in touch with us today.