From Likes to Loyalty: Enhancing Engagement on Social Media

Using social media to market as a business has been a proven method when used correctly. The average social media consumer will stereotypically be scrolling through many different pages or posts. This means that the timing you get for your post to be glanced at by a viewer is next to nothing! So, where competition is substantial, how can you change uninvolved viewers into a dedicated audience?

What is retention in social media? 

Retention in social media is the act of having someone focus entirely on your posts or profile, making them more dedicated to your business compared to others. For example, a social media consumer could be on the app ‘Instagram,’ scrolling through the home page and glancing at a wide variety of posts created by different individuals. An example of retention would be for the consumer to potentially follow your account or click on your profile directly from the home page! But how can you maximise the chances of this?

The benefits of customer retention in social media

1. Attract more customers: Retained customers can become advocates for your brand, helping you attract new followers and potential customers through word of mouth and social sharing.
2. Market products more effectively: With a retained audience, you can market products and push them more frequently, ensuring that your promotions and updates reach those most likely to convert.
3. Build loyal bonds: Social media retention allows you to build a potentially loyal bond between you and the consumer, fostering a community around your brand.

How to enhance engagement and retention through social media

1. Schedule your posts and create consistency: One important method to maximise your retention is to start scheduling your posts or create consistency within the times that you post. When scheduling a post, it allows you to have the comfort of knowing that you don’t need to update your profile a few minutes before your audience will be expecting a new post. Furthermore, creating consistency within posting times allows for a certain level of expectation or certainty for the audience that they will see a post at a specific time. It can also be something your audience looks forward to.
2. Create a bond with your audience: When posting, a great way to increase engagement and retention on social media is to attempt to create a bond between you and the viewer. There are a variety of ways to do this, including polls, quizzes, or potentially asking for people’s opinions on certain topics within your niche. This can create many opportunities for the audience to leave comments or likes on your posts!
3. Prioritise customer support: 76% of consumers notice and appreciate when businesses prioritise customer support. Make sure to respond to comments, messages, and mentions promptly. This not only shows that you care about your audience's opinions and concerns but also encourages more interactions and trust in your brand.
4. Utilise video content: On Facebook, video content receives 400% more engagement than text-only posts. Leverage the power of videos to tell your brand's story, showcase products, or share customer testimonials. Videos are more engaging and can capture the audience's attention more effectively than static images or text.

By implementing these strategies, businesses can significantly enhance their social media engagement and retention, transforming casual viewers into a dedicated and loyal audience. If you are having trouble with customer retention on your social media platforms, please contact us now.