Choosing the Right CMS for Your Business

At BBI, we understand that choosing the right content management system (CMS) for your company website can be a daunting task. With an overwhelming amount of information available, even superficial research can lead to information overload. Dig a bit deeper to see exactly what the features and benefits are for each CMS, and you may feel like you're buried under an avalanche of data.

However, with 25 years of experience in B2B online marketing and communications, we are here to help you make the right choice. We don’t have a magic formula that we can plug data into to find the answer, but we do have the ability to listen and understand your needs. By hearing what you aim to achieve, we can use our knowledge to advise you on the best CMS for your business.

Understanding Your Needs

The first step in choosing the right CMS is understanding your specific requirements. Different businesses have different needs, and a CMS that works for one company might not be suitable for another. Some of the key questions to ask include:

• What is the primary purpose of your website? Is it to provide information, sell products, or offer services?
• Who will be managing the content? Do you have a dedicated team of IT professionals, or will non-technical staff be handling content updates?
• What is your budget? CMS platforms range from free, open-source options to high-end, proprietary systems.
• What is your existing infrastructure? Do you have specific hosting requirements or existing systems that need to integrate with your CMS?

Key Features to Consider

Once you have a clear understanding of your needs, the next step is to consider the key features of different CMS platforms. Here are some of the most important features to evaluate:

• Ease of Use: A user-friendly interface is crucial, especially if non-technical staff will be managing the website content. Look for a CMS with an intuitive editor, easy navigation, and robust support resources.
• Customisation: The ability to customise your website to fit your brand and specific requirements is essential. This includes customisable templates, plugins, and the ability to modify the code if needed.
• Scalability: As your business grows, your website needs may change. Choose a CMS that can scale with your business, handling increased traffic and additional features.
• SEO Capabilities: A CMS with built-in SEO tools can help improve your website’s visibility in search engine results. Look for features like customisable URLs, Meta tags, and XML sitemaps.
• Security: With cyber threats on the rise, security should be a top priority. Ensure the CMS has robust security features, regular updates, and a strong community or support team.

Making the Decision

Ultimately, the choice of CMS may be influenced by other factors such as your hosting infrastructure, the skills of your in-house team, and the technical specifications of other systems that need to integrate with the website. A meeting with us at BBI to discuss your options will shed light on the relative merits of each CMS, helping you make an informed decision.

Contact us today to learn more about how we can assist you in making the right choice.