As we wake up this morning to a hung Parliament, it is clear that belief in the Tory's grasp of social media advertising was misplaced. So where did it all go wrong? We hear so much about targeting when marketers speak. There is more data than ever before...

Uncertainty is the enemy of business. Votes cast in yesterday's local elections are still being counted but as the results start to come in, it is clear that the business community has reason to celebrate.