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Google has made two major updates impacting SEO and paid ads — removing the num=100 parameter and redesigning ad labels. Learn what these changes mean for visibility, data accuracy, and your digital marketing strategy with insights from BBI Brandboost.

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Each season, the Premier League welcomes three new clubs from the Championship. Often, those promoted sides quickly find themselves out of their depth. Last year, Leicester, Ipswich and Southampton went straight back down. The year before, it was Luton, Burnley and Sheffield United who could not survive the step up.

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In this episode, Andrew breaks down one of the most misunderstood – yet pivotal – shifts in digital behaviour: Zero Click Searches.

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The UK has secured its largest-ever technology investment package, with Microsoft committing an unprecedented £22 billion over the next four years to strengthen Britain’s artificial intelligence (AI) and digital infrastructure.

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Even the best products don’t always get the reception they deserve.

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In this episode of our A-Z of Marketing, we look at how B2B companies can use YouTube to build authority, share knowledge, and reach decision-makers.

Archive by category: Marketing ServicesReturn
In B2B marketing, one constant challenge is generating compelling content that engages your target audience. Content marketing, often referred to as pull marketing, is a potent tool for building brand authority and nurturing leads. However, it all starts with a great idea. If you're struggling to find inspiration for your next B2B content marketing campaign, worry not. We've got you covered with five tips to spark your creativity.
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Ah, the delicate art of tooting your own eco-horn! In this bewildering world of greenwashing and token gestures, when is the right time for companies to jump on the sustainability soapbox and declare themselves saviours of the Earth?
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