With the UK booming, demand for B2B products and services is at record levels and the effectiveness of your marketing right now will determine how big a slice of this stuffed-to-the-crust pie your company is able to win.

Confused by this title? After all, most people have put in an order for their turkeys and probably bought Christmas presents for their nearest and dearest. So, as it’s now the beginning of December, isn’t it a bit late to be...