Archive by author:
Andrew LibraReturn
As MD of BBI Brandboost, Andrew heads up our award winning team of Online Communications & Marketing Specialists, which provides an extensive suite of website development, application development, online marketing, SEO and social media services to local, national and international businesses. Read more...
Fake news is becoming an unpalatable fact of life and this is a challenging environment for businesses. Effective presentation of corporate facts and messages is therefore arguably more important.
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In business, things can get seriously skewed if you sit in a comfort zone surrounded by a soft padding of data. This is because measurement can frequently overlook a plethora of human factors.
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