The world of online shopping is competitive, with new companies rising as fast as old ones are running out of steam. Despite the volatility of the retail industry, e-commerce continues to grow.
More consumers are shopping online now than ever before, with a recent survey by comScore finding that consumers make an impressive 51% of their purchases online, which is up from 48% in 2015. Content marketing via e-commerce has also yielded some impressive results over the years, with benefits such as building brand visibility in search results, elevating brand awareness and reducing customer acquisition costs.
Increasingly, e-commerce sites are being launched targeting B2B markets as well as consumers. Businesses need a rapid and efficient way to acquire products, materials and components for their operations and a well-designed e-commerce site can greatly simplify the ordering and purchasing process. It can also act as an excellent complement to the company website as a means to present products and services, while also relieving employees of mundane order processing duties, allowing them to focus on higher level sales functions.
High Wycombe is not only known for its excellent commuter routes to London, it has also been at the forefront of technological growth over the past few years. In fact, Tech Nation reported in 2018 that High Wycombe was one of the top technological evolution hubs in the UK. For an agency offering the latest advances in e-commerce website design, it is an ideal location from which to operate.
At BBI Brandboost we ensure that our in-house knowledge of e-commerce websites is continually updated and growing. We are committed to providing bespoke solutions for each of our clients and to make sure their websites are not only technically optimised, but that the marketing support is effective in driving traffic and enquiries to each site.