Domain name management is protecting a brand at both domestic and international level from those who might want to “pass-off” or impinge the brand value which has been developed over years.
Our task was to work alongside the Element Six Legal and IP team to identify core domain names in core counties which should be bought into the Element Six portfolio and managed accordingly.
This activity was registering over 300 domain names in over 17 countries, some of which involved working with local presence to ensure the Element Six brand was protected.
In addition we worked as the agent for Element Six negotiating the purchase of domain names registered by third parties ensuring that our client not only protects their brand but also received value for money.