So here we are, January 2023 and yes BBI Brandboost is celebrating its 25-year anniversary as a trading limited company. Congratulations to the team and to our long-standing clients.
And what a 25 years it has been for this digital marketing agency. From our first tentative steps into the uncharted wilderness of the nascent World Wide Web, all the way to our modern-day status as leading digital marketing experts, it’s been quite a journey!
In the beginning
January 1998 – Business to Business Internet Limited traded for the first time as a separate limited business, but wait that’s not the actual beginning of our story.
The start of our journey was in fact in 1995 when the managing director of the marketing agency MPS International had the vision that the Internet was about to change the way businesses market themselves and sell their products and services to one another - and so with this vision formed the operating division of MPS International called, “Business To Business Internet”.
In 1996, the operating division of Business To Business Internet signed its first client in the automotive industry (Fleetlease) and then added further clients in the construction and education sectors. The sales process was interesting to say the least back then (yes, I was one of the team right at the start of the journey and have been here ever since).
I remember visiting boardroom after boardroom to present all manner of seemingly outlandish facts and figures about this fledgling technology known as the World Wide Web. I would explain why their company should register a domain name (at least for brand protection) and then pitch to them the radical idea that their business should have a website. This – I spelled out to them – would be a place online where their company brochure could be read by absolutely anyone in the world (with a computer) which meant their marketing budget would instantly become about a million times more efficient!
We had some positive responses from many business leaders who saw the Internet for what it was and would become; they jumped at the chance to be early adopters even if we had to use their fax line just to dial out on a 14.4 modem to show them the wonders of the Internet! We sometimes complain about page load speed now, but back in the mid to late 1990’s, images would appear line by line - it was far from the speed we now expect from the information super highway!
We did also have the ‘dinosaurs’ who would dismiss the WWW as a fad “I have a phone and a fax, why would I need this internet thing!” – Yes, they did exist and yes, we were asked to leave to never to darken their doorstep again on more than one occasion!
Throughout those early days, we used Henry Ford’s most famous quote to keep us motivated. After bringing the Model T Ford to the world and creating the automobile revolution, this pioneer and innovator remarked that had he asked people what they wanted (before his production lines started to roll) they would have said faster horses.
We knew the internet age had arrived, even if not everyone we spoke to could imagine it replacing the fax!
We learned to walk, now we began to run
The operating division grew in 1996 and 1997 to a point at which the then MD decided to launch BBI as a separate limited company in January of 1998. In the launch we rebranded our logo which as you can see is more in keeping with our 2023 iteration.
The late 90’s saw further growth and new clients which included developing “UK industry search” where we created and managed industry portals for the contract hire and vehicle leasing industry, alternative healthcare and Training & Enterprise Councils. With this key vertical market focus, BBI was the leading agency for TECs in the UK until they were abolished by the government of the day.
As the nineties drew to a close, we had the millennium bug to worry about. Ultimately a lot of fuss about nothing, this media-driven, dystopian dread-fest gave those businesses who had been looking to embrace the World Wide Web cause to pause and take stock.
It was only a brief pause though, as once those world-famous gongs from Big Ben had finished heralding the new millennium – and we all emerged from behind our sofas to discover no DVD player had risen up in rebellion – demand for websites went through the roof! Every business suddenly wanted one, as they realized a website was a 24/7, 365 sales person who does not take holidays or sick days, and who never complains about the traffic jams around the handy cross roundabout!
Expansion and Innovation
In the early noughties the BBI team was an R&D hub, launching SERT in 2002 (our search engine ranking tool) - which guaranteed first page rankings on Google or your money back(!) - as well as DirectEdit Pro, launched in 2003, which was at the time a state-of-the-art website content editing tool.
DirectEdit Pro was so good its use continued up until 2011.
In 2003 DirectEdit Pro was at the height of its popularity. We decided at that point to expand on its functionality to take it from a content editing tool to a content management system. That technological advance would require some serious internet building blocks and so it was then that we adopted open-source methodology. Through a great deal of brilliant development work by an extremely talented team, we created DirectEdit Pro’s big brother DirectCMS.
Although DirectCMS was good, it was a short-lived product as .net Nuke’s offering enveloped what DirectCMS was all about and became the now well established DotNetNuke (or DNN for short) and expanded its offering as one of the best (if not the best) open-source content management system available.
Nailing our colours to the .Net mast
Championing DNN as the open-source content management system of choice, we created our DNN specialist division of DyNNamite (you can see where we got the name) in 2006 creating skins (themes) available on the DNN market place of Snowcovered as well as custom DNN modules for our clients then and still to this day.
Our designs were so popular that over the years we have had over 8,000 websites using our skins and themes with some of them best sellers.
We continued to see uptake of our CMS offering of DotNetNuke grow with the DyNNamite team at the helm, and we soon established a reputation as one of the leading DNN specialists here in the UK – this is still the case in 2023!
This rise to stardom within the DNN community would culminate at the end of the decade with the DyNNamite team winning the coveted “Official DotNetNuke Design Challenge Award” which was all the more impressive for being a global challenge award!
Another new addition
In 2008, digital marketing was moving forward rapidly and a holistic approach to online marketing was one we wanted to get across to our clients and prospects.
We felt we needed a brand which defined the digital marketing offering and one which would complement our website design, hosting, management and custom website development services.
This culminated in the launch of our online social media marketing service: Brandboost.
Brandboost was our one-word product that covered a plethora of individual digital marketing services, which could be tailored to each and every client requirement.
More growth? There is an app for that
The second decade of this millennium (or 10s for short) saw further growth and development. In 2012, we developed our first client mobile APP for both Android and iOS which centered around a measurement converter. We have developed many mobile Apps since then, however 2012 was our first and the app itself is even more memorable as it is available from Google Play and the Apple Store to this day.