PR has been focused on specialist media serving the HVAC sector, vertical markets, the energy industry and facilities management. A key role has been played by the production of in-depth technical and opinion forming editorial articles, frequently generic in style but carrying an authorship by-line from the MD of Schwank UK.
There have been regular articles on energy related products in the HVAC industry printed and online media in tandem with the distribution of news releases on company products and applications. There have also been articles produced for vertical media on specific installations, including the support of case study material.
Given Schwank’s leading industry positioning and strong reputation for manufacturing excellence, opportunities have also been created to comment on industry issues such as EU energy efficiency related directives. This has been actioned through using targeted media, social networks and blogs related to the topics in question.