Our video editing team had to look through the footage provided by the client and work out which parts to use and how best to put the video together.
The original footage was broken down into smaller segments and accompanying text was added to provide the audience with the best information possible.
The video was added to ANR’s YouTube channel with an enticing and search-friendly description, and shared across relevant social media channels. As the video had been broken down into sections – with each one giving a distinct and strong message about the technology and its capabilities – we were able to share repeatedly using a different hook every time. Repeat sharing, using a different take on the material each time, is a great way to gain maximum exposure for a single piece of content; it can only be achieved if the video has been edited with social media marketing in mind.
Other avenues were explored to see how best to utilise this new video, and it was added to a relevant page of the ANR website to enhance its SEO value. To maximise the SEO benefit, additional meta data was written which makes the content easier for search engines to find.