In consultation with the client, we also made a number of recommendations about the presentation of the content, which included:
Consistency of formatting, so that readers would be able to navigate easily to any given area when comparing equipment
Presenting common features of a series of equipment such as balers in a single section rather that repeating the information for each product. Individual product sections would describe the additional features and benefits that were unique to that item of equipment
Each Product Guide should include lists of potential end user business and professional sectors and the types of waste that the equipment would be ideal to process
Equipment in other Product Guides would be mentioned with a brief description, so that the end user could choose if another product might be more suitable to their requirements
Each Product Guide would include ACM’s Environmental Service Commitment statement